Product Designer · Stockholm
I design streaming experiences across mobile, web and TV, informed by ten years as an Android engineer.
M.Sc. Interactive Media Technology, KTH · Former Android engineer
in tech, 5+ in product design
iOS, Android, web, tvOS, Android TV, webOS
shipped on two products
M.Sc., thesis on neurodiverse co-design
Selected Work
Three projects, each told as problem, decisions and outcome.
Nov 2024 - Feb 2025 (4 months)
Player Redesign
Improving Player Experience across devices
Team & Platforms
2 Designers, 1 Researcher, 7 Devs, 1 QA, 1 PM
The Challenge
Fragmented player across platforms causing user confusion with live vs replay, time display, and scrubbing functionality.
Key Results
- Seamless design across devices
- Better live-event usability
- Stronger brand presence
- Enabled the team to deliver features faster and more consistently
2025 (2 months)
Post-Watch Engagement
Enhancing Content Discovery & Engagement
Team & Platforms
1 Designer, 2 Mobile Devs, 3 Backend devs, 1 PM
The Challenge
Users hesitant to commit after finishing content. 'Add to Favorites' was used but rarely watched later.
Key Results
- +8% increase in watching saved content
- Improved engagement through content exposure
- Enhanced accessibility with text + icon buttons
- Richer context with synopses on tablets
Feb 2024 - May 2024 (4 months)
Hot Buttered Eyewear
Accelerating B2B Orders
Team & Platforms
1 Designer, 2-3 Devs, 1 Marketing PM
The Challenge
Website had poor contrast & missing flows. Users had limited mobile experience. Communication bottleneck with stakeholders.
Key Results
- Faster ordering process
- Improved accessibility (contrast, flow)
- Complete UI Kit delivered
- Enhanced mobile experience for 40+ store managers
About
I started as a software engineer, building Android apps at Samsung R&D, Neemu and Accedo. Working next to designers made me want to solve the user problem, not only the technical one.
I made that move official with an M.Sc. from KTH Royal Institute of Technology (2022), where my thesis explored, through co-design, how people with ADHD and dyslexia experience streaming platforms.
At Viaplay I worked as a UX researcher and product designer on the player, personalised content blocks and the design system. Because I've written the code, I can talk trade-offs with engineers early and hand off designs that are realistic to build.
Multi-platform design
User research
Experimentation
Design systems
Education
Accessibility in practice
Accessibility has been part of my work since my master's research at KTH.
My thesis used co-design with people with ADHD and dyslexia to explore how they experience streaming platforms.
Read the thesisWCAG 2.1 AA on Post-Watch (text + icon buttons) and on Hot Buttered (a high-contrast design system for store managers aged 40–55).
See Post-WatchAt Viaplay I advocated for accessibility standards and mentored peers in inclusive design, with the European Accessibility Act in mind.
What Colleagues Say
Feedback from team members and collaborators I've worked with.
"Thays is very driven, accurate and methodical in her way to approach design initiatives. Not to mention her great craft skills. In impressively short time she earned full trust from the team. Design decisions rest carefully in her arms. Done very well also how she included the team and facilitated sessions on decisions where it was surprisingly easy to come to joint decision. Much thanks to her preparation and facilitation painting full picture(s). To add to the whole picture her bubbly positive attitude heavily contributes to the good vibe we have in the team."
Viaplay
"Working close to Thays the last couple of weeks have been amazing. Thays is a great designer and it is really interesting working with her because of her many skill sets. The previous experiences she have as a developer and researcher are so advantageous and it has been really valuable for me to listen and take part of some of those knowledges. It is a pleasure to work with her for so many reasons. She is kind, helpful and passionate. She masters both the holistic view but also the small details and she definitely knows our users, or at least know how to get to know them. She is also a rockstar presenter."
Viaplay
Community Involvement
Beyond my professional work, I'm passionate about empowering women and non-binary individuals in the design community through organizing events and fostering connections.
Ladies that UX Stockholm
Event OrganizerI organize UX events with Ladies that UX Stockholm, focusing on empowering women and non-binary individuals in the design community. Our events create safe spaces for learning, networking, and professional growth in the UX field.
Monthly meetups
Global UX community
Inclusive design
Growing community
Let's talk
Open to product design roles in Stockholm (hybrid or onsite) or remote within European time zones.